Performance Report

Analysis Complete

Combined Website Analysis

Overall GEO Score 4.4/10 Average

Overall Performance

Combined average scores across all analyzed pages

statistics addition Poor

3.7/10

The use of quantitative data to support claims.

authoritative tone Average

5.3/10

The persuasiveness and expertise projected by the text.

fluency optimization Average

5.7/10

The grammatical quality and flow of the writing.

technical unique words Average

4.3/10

The appropriate use of domain-specific vocabulary.

easy to understand Average

7.0/10

The clarity and simplicity of the language.

quotation addition Average

4.3/10

The integration of direct quotes from experts or sources.

cite sources Poor

2.3/10

The practice of attributing information to credible external sources.

Page 1

Individual Analysis

https://www.clariv.in/

GEO Score 4.7/10 Average

Performance Breakdown

Click the bulb icon on any card to view detailed recommendations.

authoritative tone

Average

6/10

The tone is generally direct and presents CLARIV products confidently, but it relies heavily on marketing language and customer testimonials rather than expert commentary or industry authority. Phrases like 'very effective' and 'totally recommended' project enthusiasm but lack professional or scientific voice.

Recommendation

Incorporate expert opinions, dermatologist endorsements, and clear statements of scientific principles behind the products. BEFORE: 'CLARIV skincare blends modern dermatology with ancient Ayurvedic wisdom...' AFTER: 'CLARIV® skincare is formulated by board-certified dermatologists, combining clinically validated dermatological science with proven Ayurvedic ingredients.'

Back to Score

statistics addition

Average

4/10

The only prominent quantitative claim is 'Trusted by 10,000+ Happy Customers,' which helps but lacks depth. No clinical statistics, product efficacy percentages, or comparative data are provided.

Recommendation

Add product efficacy data such as percentage improvements from trials, user satisfaction rates, or results from lab testing. BEFORE: 'CLARIV products are made with top-notch, world class ingredients...' AFTER: 'In a clinical trial, 92% of users reported clearer skin after 4 weeks of using CLARIV Anti-Acne Serum.'

Back to Score

cite sources

Poor

2/10

Claims such as 'dermatologist-tested' and 'India’s FIRST Cruelty free skincare brand' are not linked to external references, certifications, or credible sources; there are no citations throughout.

Recommendation

Add citations or links to supporting certifications, awards, clinical studies, and external reviews. BEFORE: 'Our labs, R&D centers and manufacturing site are all ISO certified.' AFTER: 'Our labs, R&D centers and manufacturing site are ISO 22716:2007 certified ([source](https://www.iso.org/standard/36437.html)).'

Back to Score

quotation addition

Average

6/10

Several customer reviews are quoted (e.g., Afreen Khan, Nishtha), but there are no expert quotes from dermatologists, scientists, or credible third parties.

Recommendation

Integrate direct quotes from dermatologists or industry experts to reinforce product trustworthiness. BEFORE: 'The CLARIV Anti-Acne Serum is lightweight, non-sticky, and visibly reduced my breakouts within a week.' AFTER: 'Dr. S. Sharma, Board Certified Dermatologist, says, "CLARIV® Anti-Acne Serum’s formulation is proven to reduce acne lesions by up to 70% in four weeks."'

Back to Score

easy to understand

Average

7/10

The text is clear and generally easy to follow, though some sections include technical product terms or jargons (e.g., 'ISO certified,' 'parabens') that lack simple explanations for lay readers.

Recommendation

Further simplify and clarify technical sections, ensuring all terms are briefly explained. BEFORE: 'No parabens. No sulfates.' AFTER: 'Free from parabens (preservatives that can irritate some skin types) and sulfates (cleansing agents that may strip natural oils).'

Back to Score

fluency optimization

Average

6/10

The writing is mostly fluent, but transitions between sections, especially between marketing claims and FAQs, can be abrupt. Some sentences are short and choppy.

Recommendation

Improve logical flow and transition sentences between product features, customer reviews, and FAQs. BEFORE: 'Amazing product! Very effective, cleared My acne in less than a month! Totally recommended also it is very budget friendly!' AFTER: 'Amazing product — it cleared my acne in less than a month and is budget friendly, making it an easy recommendation.'

Back to Score

technical unique words

Average

5/10

There is modest use of technical skincare terminology ('parabens,' 'sulfates,' 'Ayurvedic,' 'ISO certified'), but such terms are sporadic and not densely integrated. The language is primarily marketing oriented and lacks deep scientific articulation.

Recommendation

Integrate more domain-specific terms (e.g., 'non-comedogenic,' 'clinically validated,' 'dermatologically tested,' 'bioactive compounds') and ensure they fit contextually. BEFORE: 'Tested in real Indian conditions — whether it’s humidity, pollution, or pigmentation issues.' AFTER: 'Field-tested for efficacy against high humidity, airborne particulate pollution (PM2.5), and melanin hyperpigmentation.'

Back to Score

Overall Recommendations

#1: Add clinical statistics and efficacy data from trials or customer surveys to build credibility (e.g., percentage of users with improved skin, results from independent testing).
#2: Incorporate expert or dermatologist quotes—these will raise the authoritative tone and quotation metrics simultaneously.
#3: Provide citations and/or external links for all scientific, clinical, certification, and regulatory claims (ISO, cruelty-free, dermatologist-tested, etc.), ideally with inline references.
#4: Contextualize and define technical terms throughout the page for easier understanding by lay readers.
#5: Revise transitions between sections (e.g., moving from customer testimonials to product claims) for smoother flow and holistic readability.
#6: Enrich product descriptions and differentiation with specific scientific vocabulary.
#7: Consider integrating success stories with quantitative improvements to strengthen the overall persuasive impact.

Page 2

Individual Analysis

https://www.clariv.in

GEO Score 5.1/10 Average

Performance Breakdown

Click the bulb icon on any card to view detailed recommendations.

authoritative tone

Average

7/10

The content communicates confidence in product quality, such as 'clinically proven ingredients' and 'dermatologist-tested skincare.' However, it relies heavily on general marketing statements and customer testimonials, which diminish the authoritative, expert voice. There is limited use of technical or declarative language that would make the page sound more like expert guidance.

Recommendation

Increase the use of expert-driven language, for example: BEFORE: 'CLARIV skincare blends modern dermatology with ancient Ayurvedic wisdom.' AFTER: 'According to board-certified dermatologists, CLARIV’s formulations integrate peer-reviewed modern dermatology techniques with validated Ayurvedic plant extracts, ensuring measurable improvements in skin health.'

Back to Score

statistics addition

Average

5/10

The website mentions being 'Trusted by 10,000+ Happy Customers' and success stories, but statistically grounded evidence is sparse or lacks integration. There are no product test results, consumer satisfaction rates, clinical trial numbers, or skin improvement percentages.

Recommendation

Explicitly include quantitative product results or customer data such as: BEFORE: 'Very effective, cleared My acne in less than a month!' AFTER: 'In a 4-week clinical study, 93% of users reported visibly clearer skin within 30 days of using CLARIV Anti-Acne Serum.'

Back to Score

cite sources

Poor

3/10

There are no external sources, citations, or references to back up claims about ingredients, efficacy, safety, or certifications. Mentions like ‘ISO certified,’ 'Amazon reviews,' and 'cruelty free' remain unsubstantiated.

Recommendation

Link or cite official sources for product results, ingredient studies, and certifications. BEFORE: 'Our labs, R&D centers and manufacturing site are all ISO certified.' AFTER: 'Our manufacturing facilities are ISO 22716 certified, as documented here: [ISO certification link].'

Back to Score

quotation addition

Average

6/10

The content features multiple customer testimonials, which serve as quotes from real users. However, there are no expert or authority quotes from dermatologists, research scientists, or health professionals supporting the product claims.

Recommendation

Supplement testimonials with expert quotes. BEFORE: Only customer voices. AFTER: 'Dr. Neha Mehta, MD Dermatology, says, “CLARIV’s niacinamide serum meets global standards for efficacy and safety in acne management.”'

Back to Score

easy to understand

Excellent

8/10

Language throughout is simple and accessible, describing product benefits and policies straightforwardly. Occasional jargon (e.g., 'ISO certified,' 'cruelty free') is used but generally in an understandable context or followed by explanations.

Recommendation

Continue clear explanations and consider adding short definitions for technical terms when introduced for the first time. BEFORE: 'ISO certified.' AFTER: 'ISO certified (meeting international safety standards).'

Back to Score

fluency optimization

Average

6/10

Text flows reasonably well but suffers from repetitiveness, abrupt transitions between promotional statements and testimonials, and inconsistencies in formatting (e.g., unequal emphasis in headings, bullet points).

Recommendation

Revise to improve transitions and polish sentence structures. BEFORE: 'Very effective, cleared My acne in less than a month! Totally recommended also it is very budget friendly!' AFTER: 'CLARIV Anti-Acne Serum demonstrated high efficacy, visibly clearing acne in under four weeks. Users appreciate its budget-friendly price, making reliable skincare accessible.'

Back to Score

technical unique words

Poor

3/10

While the page references terms such as ‘parabens,’ ‘sulfates,’ ‘ISO certified,’ and ‘Ayurvedic wisdom,’ it lacks true technical detail regarding formulations, actives, or evidence-based skincare terminology.

Recommendation

Use more specific, precise ingredients and scientific terms. BEFORE: 'Blends modern dermatology with ancient Ayurvedic wisdom to deliver visible, lasting results.' AFTER: 'Our formulations contain clinically tested actives like niacinamide, hyaluronic acid, and Centella asiatica root extract, proven to reduce pigmentation and improve moisture retention according to peer-reviewed studies.'

Back to Score

Overall Recommendations

#1 Add explicit, quantitative evidence such as consumer satisfaction rates, clinical study results, or dermatologist-backed efficacy percentages to substantiate product claims.
#2 Integrate clear citations and external links to support assertions about certifications, ingredients, product testing, and awards, thereby increasing credibility and trust.
#3 Supplement customer testimonials with direct expert quotations from dermatologists, product scientists, or relevant authorities.
#4 Contextualize and expand technical terminology, providing specific ingredient details and brief, accessible definitions to blend expertise with clarity.
#5 Refine the flow and transitions between sections (product claims, testimonials, FAQs) for enhanced readability and professional polish.

Page 3

Individual Analysis

https://www.clariv.in/buy-clariv-face-serum

GEO Score 3.3/10 Poor

Performance Breakdown

Click the bulb icon on any card to view detailed recommendations.

authoritative tone

Poor

3/10

The content is primarily promotional, using imperative statements ('Use Code FIRSTTIME'), listing product features, and offering purchase links. It does not project deep expertise or authority in skincare but is more transactional. There are no strong, confident explanations or expert-backed guidance.

Recommendation

Adopt a more authoritative, expert-like tone by using declarative statements grounded in knowledge and experience. Before: 'Powered by Science. Trusted by Indian Skin.' After: 'Developed by dermatology experts, CLARIV® Face Serum combines clinically proven ingredients specifically formulated for Indian skin concerns.'

Back to Score

statistics addition

Poor

2/10

There are no statistics or quantitative data supporting product efficacy, safety, or user satisfaction. It merely lists that the product is dermatologist-tested and free of parabens/sulfates.

Recommendation

Integrate specific, relevant statistics about product performance, user satisfaction, or ingredient efficacy. Before: 'Dermatologist-Tested.' After: 'Dermatologist-Tested: In a clinical study, 92% of users reported visibly brighter skin within 4 weeks of daily use.'

Back to Score

cite sources

Poor

2/10

No sources, studies, or external references are cited to support claims about the product or its ingredients.

Recommendation

Cite credible sources, such as published clinical studies or reputable dermatology organizations, to enhance trustworthiness. Before: 'Powered by Science.' After: 'Formulated with Niacinamide, a compound shown in peer-reviewed studies (Journal of Dermatological Science, 2018) to improve skin clarity.'

Back to Score

quotation addition

Poor

1/10

There are no direct quotes from experts, professionals, or satisfied customers.

Recommendation

Add direct quotations from dermatologists or users to boost credibility. Before: None. After: 'Dr. Meera Rao, Dermatologist, states, “CLARIV® Face Serum combines ingredients clinically proven for Indian skin transformation.”'

Back to Score

easy to understand

Average

6/10

The language is clear and simple, listing product attributes and basic instructions. However, some phrases such as 'Powered by Science' are vague and do not explain the underlying mechanisms.

Recommendation

Clarify vague statements and explain benefits/concepts simply. Before: 'No Parabens | No Sulfates | Dermatologist-Tested.' After: 'Our serum is free from harsh chemicals like parabens and sulfates, and has been tested by skin doctors to ensure safety for all skin types.'

Back to Score

fluency optimization

Average

5/10

The page is readable but abrupt, consisting mostly of headings, slogans, and short lists. Transitions between sections are missing, which impacts the flow.

Recommendation

Combine and expand sentences for smoother transitions between information. Before: 'Buy on Amazon. Buy on FlipKart.' After: 'You can easily purchase CLARIV® Face Serum from trusted retailers such as Amazon and Flipkart with just a few clicks.'

Back to Score

technical unique words

Average

5/10

There are some skincare-specific terms (parabens, sulfates, dermatologist-tested), but no advanced technical vocabulary about ingredients, benefits, mechanisms of action, or skin concerns.

Recommendation

Include more domain-specific terms describing ingredients, mechanisms, and unique skin benefits. Before: 'Dermatologist-Tested.' After: 'Formulated with 10% Niacinamide and Hyaluronic Acid to target hyperpigmentation and boost dermal hydration.'

Back to Score

Overall Recommendations

#1: Integrate specific, credible statistics on product efficacy and user satisfaction to substantiate claims.
#2: Systematically cite external sources, such as clinical studies, to enhance credibility.
#3: Add authoritative statements from experts (quotes) and customer testimonials.
#4: Enhance the authoritative tone by using declarative expert language linked to proven science.
#5: Expand content with technical terminology relevant to skincare ingredients and mechanisms.
#6: Improve content flow by connecting statements and expanding sections for clarity.
#7: Clarify and explain product benefits in simple, accessible language.