Performance Report

Analysis Complete

Combined Website Analysis

Overall GEO Score 3.6/10 Poor

Overall Performance

Combined average scores across all analyzed pages

quotation addition Poor

1.0/10

The integration of direct quotes from experts or sources.

technical unique words Average

4.3/10

The appropriate use of domain-specific vocabulary.

cite sources Poor

1.3/10

The practice of attributing information to credible external sources.

authoritative tone Poor

3.7/10

The persuasiveness and expertise projected by the text.

easy to understand Average

6.0/10

The clarity and simplicity of the language.

statistics addition Poor

2.0/10

The use of quantitative data to support claims.

fluency optimization Average

5.0/10

The grammatical quality and flow of the writing.

Page 1

Individual Analysis

https://www.wardahbeauty.com/

GEO Score 3.6/10 Poor

Performance Breakdown

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authoritative tone

Average

4/10

The overall tone is promotional and informative for shoppers but lacks the authoritative, expert-level voice required by GEO. There are many statements about products and loyalty benefits, but few are assertively presented as industry-leading or supported by expertise.

Recommendation

To improve, rephrase promotional language into more authoritative statements. For example: Before: 'Wardah is a beauty brand that cares...' After: 'Wardah sets the standard in halal beauty, combining advanced skincare science with ethical sourcing to deliver proven results for women worldwide.'

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statistics addition

Poor

2/10

The content is almost entirely qualitative and promotional. Specific numbers are only present in product names (e.g., '10% Niacinamide'), and in pricing offers, but not used to substantiate broader claims (such as impact or safety).

Recommendation

Incorporate relevant statistics to show credibility. Before: 'Earn points on every purchase...' After: 'Over 91% of Wardah members redeem points for discounts, maximizing their savings on every purchase.'

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cite sources

Poor

1/10

There are no external citations, links to studies, or references to third-party validation regarding product efficacy, industry standing, or consumer satisfaction.

Recommendation

Add verifiable sources and citations. Before: 'Wardah is a beauty brand...' After: 'According to Euromonitor (2024), Wardah is Indonesia's leading halal cosmetic brand.'

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quotation addition

Poor

1/10

No direct quotations from experts, company spokespeople, or customers are present.

Recommendation

Integrate expert quotes for authenticity. Before: 'Halal Green Beauty.' After: '"Halal certifications are at the heart of our formulations," says Dr. Dina Sari, Wardah's Chief Scientific Officer.'

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easy to understand

Average

6/10

Most content is easy to follow and direct, but sections with product lines and loyalty program rules could be simplified or grouped in a more reader-friendly way.

Recommendation

Simplify complex or repetitive information by summarizing key points. Before: 'Get exclusive access to members-only discounts and promotions. Earn points...' After: 'Members enjoy exclusive discounts, earn redeemable points with every purchase, and get early product access.'

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fluency optimization

Average

6/10

The writing is generally fluent, but some promotional sections are repetitive ('rules' and 'benefits' sections) and lack smooth, engaging transitions.

Recommendation

Enhance transitions, vary sentence structure, and merge repetitive elements. Before: 'Get exclusive access to members-only discounts and promotions...' After: 'Membership unlocks exclusive discounts, early product access, and personalized recommendations–all with every purchase.'

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technical unique words

Average

5/10

A handful of technical ingredients (e.g., Niacinamide, Ceramide, SPF) are present, which is appropriate for the beauty domain, but the majority of language is standard promotional and lacks further domain-specific depth.

Recommendation

Use more precise, domain-specific terms and explain their significance. Before: 'Serum SymRadiance399 + 10% Niacinamide.' After: 'SymRadiance399™ combines 10% Niacinamide with bioactive peptide technology for visible brightening and barrier repair.'

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Overall Recommendations

1. Dramatically increase the use of authoritative, expert tone throughout: rephrase claims to be assertive and rooted in industry standards.
2. Add credible, specific statistics on product efficacy, consumer satisfaction, and membership impact to substantiate promotional claims.
3. Systematically cite sources for key factual claims (e.g., market leadership, certifications, product benefits) using inline links to reputable publications, industry reports, or regulatory agencies.
4. Integrate direct quotations from credible company experts, third-party scientists, or satisfied customers to give content voice and authenticity.
5. Streamline repetitive sections (such as loyalty benefits) for clarity; group or summarize to avoid clutter and improve ease of reading.
6. Add more beauty-industry technical and unique terms (e.g., bioactive compounds, clinical trial results, dermatology endorsement) with brief explanations to demonstrate expertise.

Page 2

Individual Analysis

https://www.wardahbeauty.com/en

GEO Score 3.7/10 Poor

Performance Breakdown

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authoritative tone

Poor

3/10

The tone throughout the page is largely promotional and generic, lacking declarative or expert statements about products, industry standards, or technical concepts. It uses casual, conversational language like 'Ladies, keranjang belanja kamu masih kosong. Yuk belanja produk favoritmu sekarang!' and focuses on offers and loyalty program benefits without projecting in-depth expertise.

Recommendation

Revise content to assert expertise and industry leadership. For example, BEFORE: 'Wardah is a beauty brand that cares and understands the wish of every women...' AFTER: 'Wardah, a leading authority in halal beauty innovation, delivers proven solutions that empower women globally.'

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statistics addition

Poor

2/10

There are no quantitative claims, data points, or statistics supporting why Wardah products are effective, how many customers benefit, market share, or performance metrics. The promotional offers are stated in absolute values, but do not inform or persuade about product or program effectiveness.

Recommendation

Incorporate relevant statistics about product efficacy, customer satisfaction, or market presence. BEFORE: 'Get exclusive access to members-only discounts and promotions.' AFTER: 'Over 500,000 customers enjoy exclusive discounts through our loyalty program each year.'

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cite sources

Poor

1/10

The page contains multiple claims about product attributes (e.g., 'Halal', 'Alcohol Free', 'Cruelty Free') without any external validation, such as citations to certifying organizations, scientific studies, or awards.

Recommendation

Add citations to credible external sources where appropriate. BEFORE: 'Wardah is Halal.' AFTER: 'Wardah is certified Halal by Majelis Ulama Indonesia (see certification link here: [MUI Halal Certificate](https://halalmui.org)).'

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quotation addition

Poor

1/10

No direct quotes from founders, beauty experts, customers, or certifying bodies are present on the page.

Recommendation

Integrate quotes from credible experts or satisfied customers. BEFORE: No quotes. AFTER: 'According to Dr. Rizka Sari, Wardah’s Chief Scientist, “Our products are formulated to meet the highest international halal standards without compromising on efficacy.”'

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easy to understand

Average

6/10

The language is generally simple and accessible, but includes some promotional phrasing and occasional use of industry-specific features (e.g., Skin ID Blueprint) without full explanation for laypersons.

Recommendation

Expand explanations for unique terms and simplify where necessary. BEFORE: 'Get your Skin ID Blueprint.' AFTER: 'Discover your unique Skin ID Blueprint—a personalized skincare analysis tailored just for you and explained step-by-step.'

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fluency optimization

Average

5/10

Most sentences are grammatically acceptable and readable, but the flow suffers due to list-heavy formatting and abrupt promotional interjections. Some transitions are missing, and varied sentence structures could improve engagement.

Recommendation

Combine and restructure sentences for logical progression. BEFORE: 'Get exclusive benefits by registering for free today! Get exclusive access to members-only discounts and promotions.' AFTER: 'By registering for free today, you access exclusive member discounts, personalized offers, and other benefits—making your Wardah experience truly special.'

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technical unique words

Average

4/10

While there are terms such as 'Halal', 'Skin ID Blueprint', 'Colour Intelligence', and product ingredient names, the majority of copy lacks in-depth technical language about formulas, ingredients, or scientific innovations and does not contextualize the few technical terms used.

Recommendation

Enhance content with more domain-specific terminology and contextual explanation. BEFORE: 'Cell Power Serum.' AFTER: 'Wardah’s Cell Power Serum utilizes advanced PDRN technology to support skin cell regeneration, documented in peer-reviewed dermatological studies.'

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Overall Recommendations

#1: Introduce clear, credible citations for product claims about halal status, cruelty-free certification, and scientific efficacy.
#2: Enrich product and loyalty content with quantitative data, such as customer satisfaction rates, product effectiveness, or program growth metrics.
#3: Add direct expert and customer quotes to build authenticity and trust.
#4: Rework promotional and descriptive text to project industry authority and confidence.
#5: Expand explanations for technical features, ensuring accessibility for non-experts.
#6: Optimize sentence flow and transitions to make content more engaging and professional.
#7: Incorporate and contextualize more technical terms related to formulations, benefits, and industry innovations.

Page 3

Individual Analysis

https://www.wardahbeauty.com/id

GEO Score 3.4/10 Poor

Performance Breakdown

Click the bulb icon on any card to view detailed recommendations.

authoritative tone

Average

4/10

The page is generally informative but lacks assertive, expert-level language. It uses phrases like 'Wardah is a beauty brand that cares...' which is friendly but not authoritative. Many statements (e.g., benefits of loyalty program) are presented as simple lists without strong, declarative tone.

Recommendation

Rewrite value propositions and product/service descriptions in a more authoritative voice. BEFORE: 'Wardah is a beauty brand that cares and understands the wish of every women...' AFTER: 'Wardah is Indonesia’s leading beauty brand, committed to delivering halal-certified, innovative products designed for every woman.'

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statistics addition

Poor

2/10

No quantitative data or statistics are present. Product features and benefits are described qualitatively, without any supporting metrics (e.g., sales figures, customer ratings, research outcomes).

Recommendation

Add relevant data, such as market share, sales numbers, or product efficacy statistics. BEFORE: 'Enjoy free shipping on all orders...' AFTER: 'Join over 1 million satisfied members who receive free shipping on every order.'

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cite sources

Poor

2/10

No visible citations, references, or external verification sources. Claims about brand philosophy, product efficacy, and halal certification are unsubstantiated.

Recommendation

Embed citations to credible sources, e.g., certification bodies or research publications. BEFORE: 'Halal Green Beauty.' AFTER: 'Halal Green Beauty (Certified by Majelis Ulama Indonesia, 2023).'

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quotation addition

Poor

1/10

There are no direct quotes from experts, testimonials, or spokespersons.

Recommendation

Integrate quotes from brand founders, scientists, or satisfied users. BEFORE: None. AFTER: 'As Dr. Sari, Wardah’s Head of R&D, explains, “Our formulas are driven by rigorous research and a commitment to safe, halal ingredients.”'

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easy to understand

Average

6/10

The language is mostly clear and accessible but relies heavily on marketing phrases. Some jargon (e.g., 'Hijab AI Studio', 'Skinlab') may not be immediately understood by non-customers, but overall readability is reasonable.

Recommendation

Briefly explain unique product names and features for clarity. BEFORE: 'Get your Skin ID Blueprint.' AFTER: 'Get your Skin ID Blueprint, a personalized skincare analysis powered by AI technology.'

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fluency optimization

Average

4/10

The writing is fragmented with menu lists, button prompts, and disjointed sentences. There are few grammatical errors, but transitional flow between sections is weak.

Recommendation

Combine disjointed statements into coherent paragraphs. BEFORE: 'FREE SHIPPING 15K for every purchase minimum 100K & CASHBACK 20K for every purchase minimum 200K.' AFTER: 'Enjoy free shipping with a minimum purchase of IDR 100,000 and receive IDR 20,000 cashback for every order above IDR 200,000.'

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technical unique words

Average

4/10

Some domain-specific words are used (e.g., 'Halal', 'Crystal Secret', 'Serum', 'Sheet Mask') but overall, vocabulary is generic and lacks depth for technical differentiation.

Recommendation

Expand on and define technical terms related to products and unique selling points. BEFORE: 'Cell Power Serum.' AFTER: 'Cell Power Serum featuring PDRN technology for enhanced cellular rejuvenation.'

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Overall Recommendations

Add credible and relevant statistics or market/customer data throughout the site, especially in product descriptions and brand story sections.
Systematically cite authoritative sources, including certifications, awards, and research references to substantiate key claims.
Integrate expert quotes and user testimonials to add authenticity and trustworthiness.
Refine and strengthen the authoritative tone, positioning Wardah as an industry leader with expertise, not just care.
Improve flow and readability by rewriting segmented menu items and promotional statements into integrated, well-structured sections.
Explain branded or technical terms within the context for broader audience comprehension.
Use richer, more precise beauty and cosmetics terminology to demonstrate expertise and innovation.